SENIOR CONTENT MANAGER
Harnessing the power of words
to drive results
WORK SAMPLES
Turbocharge your AIOps Maturity
Worked with product marketing to author an ebook on achieving proactive incident management in IT operations.
IT Discovery for Modern Tech Stacks
Researched, collaborated with SMEs, and wrote a long-form SEO blog on IT discovery.
Top Payment Methods in Mexico
Researched, wrote video script, and worked with creative team to develop video on the top payment methods in Mexico. 9000+ views.
GenerativeAI Product Launch
Wrote series of LinkedIn posts for GenAI launch, with input from cross-functional teams.
Grew impressions 600% and link clicks 2000% WoW.
Should You Use PayPal for B2B Payments?
Authored blog to promote competitive advantage over PayPal with payment methods and countries.
Top SERP result.
What is PagerDuty?
Wrote blog on partner company PagerDuty highlighting how we work together.
Top SERP result.
Persona and User Journey for Trading Platforms
Created persona and user journey map for an online trading platform user with product marketing input.
Make Sense of Your Data
Interviewed execs to develop an article on AI analytic solutions.
Highlighted how this turns business data into insights.
International Educational Payments eBook
Used new and existing research to author ebook on global educational payment trends.
A content creation approach
Successful content is cross-functional and collaborative. I start with understanding the content goal, product, audience, and how the content contributes to our KPIs.
My process goes from A to Z to deliver multi-channel content that converts.
- Keyword, customer, and persona research
- Content strategy development
- Writing and editing
- Uploading content to CMS
- Creating a cross-channel distribution strategy
- Analyzing channel performance
...that's outcome driven
Words have the power to change minds and better our world. As a multilingual content marketer, I don’t just think this – I know it.
With the power of written and visual content, a laser focus on personas and KPIs, and my keen eye for detail, I’ve helped to:
- Skyrocket user engagement metrics
- Deliver high-quality, high-volume content
- Grow site domain authority
- Generate 1000s of leads
- Create content that speaks to users’ hearts and minds